What is SEO (Search Engine Optimization)

What is SEO (Search Engine Optimization)?

SEO means Search Engine Optimization, SEO is the work of the website to optimize for search engines, SEO is a technique, so that we can do all this.

• Designing and developing a website so that it is a good rank in its search engine results.

• Improve the quality and volume of website traffic on search engines.

• Understand how Algorithms work and log what you can search and marketing on this base.

• SEO is a subset of search engine marketing. SEO means we also have SEO copyrighting, because the maximum techniques search engines use text only to promote sites.

• If you want to learn basic SEO, you need to understand how search engines work.

How Search Engine Works?

• Search engines perform a lot of activities so they can deliver search results.

• Crawling - Any page that is on a website is called "crawling" to fetch. This work does a software, called crawler or spider (Googlebot, in case of Google).

• Indexing - Process of making all indexes of all webpages and store them as a database is called "Indexing". The main task of indexing is to use words and expressions which can be described in page best way.

• Processing - When a search request arrives, and the search engine finds it in its database, this process is called "processing".

• Relevancy Calculating - Every single page has a string that calculates how many times the search has been done, and its relevancy displays search engines.

• Display Results - This is the last step of the search engine activities. The best result of searched keywords is shown in it. Basically, these results are the process of displaying in browsers.

• Search engines like Google and Yahoo! Many times we change our relevancy algorithm in every month. When you see the change in your ranking, this is due to the algorithmic shift, which is outside of your control.

• Normally the basic principal of all search engines is same, but a slight difference is only in their relevancy algorithms, which results in a huge change in results.

What is SEO Copywriting?

• SEO Copywriting is a technique that allows the content of the website to be converted so that users can easily read it. It also helps search engines rank in pages.

• In addition to text, SEO Copywriting site offers other content such as Title, Description, Keywords tags, headings, and alternate text also become viewable.

• The main aim of SEO copyrighting is to show the search engines perfect results. If there are genuine content pages and useless pages, called "doorway pages", which are designed only to achieve high rankings, they should be avoided.

What is Search Engine Rank?

• Whenever you search any word on the search engine, you get thousands of results. The search terms are ranked according to the tendency. The sites that are in the top of your result show them rank, i.e. the first site has a rank of 1 and as you progress, the ranking will increase.

• SEO is a process by which websites can get high rank in search engine results with the help of designing and developing.

What is On-Site, On-Page and Off-Page SEO?

• Normally there are 3 ways of Search Engine Optimization:

• On-Site SEO - Here's the crawling and indexing part of your blog, what type of site SEO spider will look like and your website's internal SEO structure can be done on-site SEO.

• On-Page SEO - Good content, Use good keywords, Use keywords correctly, Give title to every page correctly, etc. it happens.

• Off-Page SEO - link building, link popularity enhance, open directories submit, search engines, link exchange, etc. it happens.

Search Engine Optimization Techniques

There are two categories of SEO techniques:

• White Hat SEO - Techniques that believe and optimize search engines good design.

• Black Hat SEO - Techniques that do not approve search engines and also reduce impact. They are also called spamdexing.

White Hat SEO?

A SEO tactic is considered as a white hat SEO if it has these features:

• It follows the guidelines of the search engine.

• There is no type of deception in it.

• This is included in search engine indexes, and is helpful for the user.

• It ensures that the contents of the webpage are for users, not just for search engines.

• It ensures good quality of web pages.

• It ensures the availability of useful contents in these web pages.

Always follow a white hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get success.

Black Hat or Spamdexing?

An SEO tactic is considered as a Black Hat or Spamdexing if it has these features:

• Trying to get rank improvements that have not been approved by search engines.

• Removing users from one page to another page is not human friendly for search engines.

• Redirecting users to a page which is different from our page which was rank by search engine. A version of any page serving search engine spiders / bots and second version to human visitors. This is called cloaking search engine optimization tactic.

• Use hidden or invisible text in the background color of the page, using tiny font size and hiding it inside the HTML code.

• Repeating the same keyword in meta tags multiple times, and using keywords that are not related to the website content. This is called meta tag stuffing.

• Try to increase the keyword count, variety, and density of the page incorrectly. This is called keyword stuffing.

• Create low-quality web pages that have very little content and same keywords have been repeat. In pages are called Doorway or Gateway Pages.

• Host many websites with the help of Mirror websites - which have similar content but different URLs have been used.

• Make a rough copy of a popular site and use it as your site. This is called page hijacking.

To improve the rank of your website, always avoid these Black Hat tactics. Search engines are so smart that they easily recognize the property of your website, and your hands do not feel anything.